This can overwhelm some consumers, but TaylorMade fans appreciate their drive to make better equipment. TaylorMade likes to innovate and release new models with each performance improvement.
This is part of TaylorMade’s strategy of providing different tiers of products for golf consumers. As you can see, we have reviewed our fair share of TaylorMade drivers and woods. Even the SLDR and JetSpeed, which had some adjustability, were available at lower prices than their top-of-the-line models. The Burner, Rocketballz, and Aeroburner all had similar features and were geared more towards the cost-conscious golfer.
These models had many of the same features in terms of face technology and launch characteristics, etc., but without the loft, lie and movable weight adjustments. Each generation of R models R7, R9, R11, R1 and R15, had a corresponding non-adjustable or semi-adjustable model at a lower price point. TaylorMade continues the trend of releasing a non-adjustable or consumer-friendly version of their top line woods and drivers. Keeping with the same looks and lower price point, the M2 line targets the player looking for distance and forgiveness with a more competitive price tag. Building on the success of the M1, TaylorMade introduces the M2 line of woods and hybrids that feature all the benefits of the M1, apart from adjustability.
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